The two ride hailing giants in Nigeria are overlooKing in-car entertainment in form of visual on-demand experiences. Though customers are likely to have their own personal entertainment on the go with their mobile phones, that doesn’t stop Uber and the likes having an entertainment system in place.
You’d be surprised how this drives customer loyalty. And although this is something that could immediately be replicated by the next competitor, I like to believe first mover’s advantage counts more often than not.
Copywriting is not for the lazy.
It is a creative art and science that requires a lot of mental exercise to get it right, though some copies may look like a piece of cake producing it.
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